Tapping Chart Sizes

Gail Matthews, a psychology professor at Dominican University, revealed that individuals who wrote down their goals were 42 percent more likely to achieve them than those who merely formulated them mentally. Again, this is a critical safety step. This realization led me to see that the concept of the template is far older than the digital files I was working with. Suddenly, graphic designers could sell their work directly to users. For example, the check engine light, oil pressure warning light, or brake system warning light require your immediate attention. The truly radical and unsettling idea of a "cost catalog" would be one that includes the external costs, the vast and often devastating expenses that are not paid by the producer or the consumer, but are externalized, pushed onto the community, onto the environment, and onto future generations.