Severance Seating Chart

The world of these tangible, paper-based samples, with all their nuance and specificity, was irrevocably altered by the arrival of the internet. But it was the Swiss Style of the mid-20th century that truly elevated the grid to a philosophical principle. Our consumer culture, once shaped by these shared artifacts, has become atomized and fragmented into millions of individual bubbles. I had to create specific rules for the size, weight, and color of an H1 headline, an H2, an H3, body paragraphs, block quotes, and captions. My goal must be to illuminate, not to obfuscate; to inform, not to deceive. Reserve bright, contrasting colors for the most important data points you want to highlight, and use softer, muted colors for less critical information.