Ravens 2012 Depth Chart

Imagine a city planner literally walking through a 3D model of a city, where buildings are colored by energy consumption and streams of light represent traffic flow. 18 This is so powerful that many people admit to writing down a task they've already completed just for the satisfaction of crossing it off the list, a testament to the brain's craving for this sense of closure and reward. A well-designed chart communicates its message with clarity and precision, while a poorly designed one can create confusion and obscure insights. My job, it seemed, was not to create, but to assemble. The designer must anticipate how the user will interact with the printed sheet. While the consumer catalog is often focused on creating this kind of emotional and aspirational connection, there exists a parallel universe of catalogs where the goals are entirely different.