Purolator Oil Filter Cross Reference Chart

A digital chart displayed on a screen effectively leverages the Picture Superiority Effect; we see the data organized visually and remember it better than a simple text file. The humble catalog, in all its forms, is a far more complex and revealing document than we often give it credit for. To communicate this shocking finding to the politicians and generals back in Britain, who were unlikely to read a dry statistical report, she invented a new type of chart, the polar area diagram, which became known as the "Nightingale Rose" or "coxcomb. Why this grid structure? Because it creates a clear visual hierarchy that guides the user's eye to the call-to-action, which is the primary business goal of the page. It presents the data honestly, without distortion, and is designed to make the viewer think about the substance of the data, rather than about the methodology or the design itself. Its logic is entirely personal, its curation entirely algorithmic.