Motor Horsepower Chart

The host can personalize the text with names, dates, and locations. One of the most frustrating but necessary parts of the idea generation process is learning to trust in the power of incubation. An experiment involving monkeys and raisins showed that an unexpected reward—getting two raisins instead of the expected one—caused a much larger dopamine spike than a predictable reward. To learn to read them, to deconstruct them, and to understand the rich context from which they emerged, is to gain a more critical and insightful understanding of the world we have built for ourselves, one page, one product, one carefully crafted desire at a time. Master practitioners of this, like the graphics desks at major news organizations, can weave a series of charts together to build a complex and compelling argument about a social or economic issue. But if you look to architecture, psychology, biology, or filmmaking, you can import concepts that feel radically new and fresh within a design context.