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But when I started applying my own system to mockups of a website and a brochure, the magic became apparent. It stands as a testament to the idea that sometimes, the most profoundly effective solutions are the ones we can hold in our own hands. We encounter it in the morning newspaper as a jagged line depicting the stock market's latest anxieties, on our fitness apps as a series of neat bars celebrating a week of activity, in a child's classroom as a colourful sticker chart tracking good behaviour, and in the background of a television news report as a stark graph illustrating the inexorable rise of global temperatures. The primary material for a growing number of designers is no longer wood, metal, or paper, but pixels and code. This was the moment I truly understood that a brand is a complete sensory and intellectual experience, and the design manual is the constitution that governs every aspect of that experience. At its essence, drawing is a manifestation of the human imagination, a means by which we can give shape and form to our innermost thoughts, emotions, and visions.