Fire Department Org Chart

There is always a user, a client, a business, an audience. It is an artifact that sits at the nexus of commerce, culture, and cognition. It is a conversation between the past and the future, drawing on a rich history of ideas and methods to confront the challenges of tomorrow. They salvage what they can learn from the dead end and apply it to the next iteration. We have seen how it leverages our brain's preference for visual information, how the physical act of writing on a chart forges a stronger connection to our goals, and how the simple act of tracking progress on a chart can create a motivating feedback loop. My personal feelings about the color blue are completely irrelevant if the client’s brand is built on warm, earthy tones, or if user research shows that the target audience responds better to green.