Duke University My Chart

I no longer see it as a symbol of corporate oppression or a killer of creativity. This catalog sample is a masterclass in aspirational, lifestyle-driven design. 5 When an individual views a chart, they engage both systems simultaneously; the brain processes the visual elements of the chart (the image code) while also processing the associated labels and concepts (the verbal code). When you visit the homepage of a modern online catalog like Amazon or a streaming service like Netflix, the page you see is not based on a single, pre-defined template. In the corporate world, the organizational chart maps the structure of a company, defining roles, responsibilities, and the flow of authority. The product is often not a finite physical object, but an intangible, ever-evolving piece of software or a digital service.