Bono Birth Chart

There were four of us, all eager and full of ideas. The initial spark, that exciting little "what if," is just a seed. For a chair design, for instance: What if we *substitute* the wood with recycled plastic? What if we *combine* it with a bookshelf? How can we *adapt* the design of a bird's nest to its structure? Can we *modify* the scale to make it a giant's chair or a doll's chair? What if we *put it to another use* as a plant stand? What if we *eliminate* the backrest? What if we *reverse* it and hang it from the ceiling? Most of the results will be absurd, but the process forces you to break out of your conventional thinking patterns and can sometimes lead to a genuinely innovative breakthrough. To replace the battery, which is a common repair for devices with diminished battery life, you must first remove the old one. The success or failure of an entire online enterprise could now hinge on the intelligence of its search algorithm. It is in the deconstruction of this single, humble sample that one can begin to unravel the immense complexity and cultural power of the catalog as a form, an artifact that is at once a commercial tool, a design object, and a deeply resonant mirror of our collective aspirations.