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Then, they can market new products directly to their audience. Consumers were no longer just passive recipients of a company's marketing message; they were active participants, co-creating the reputation of a product. A good designer understands these principles, either explicitly or intuitively, and uses them to construct a graphic that works with the natural tendencies of our brain, not against them. The Gestalt principles of psychology, which describe how our brains instinctively group visual elements, are also fundamental to chart design. The simple act of writing down a goal, as one does on a printable chart, has been shown in studies to make an individual up to 42% more likely to achieve it, a staggering increase in effectiveness that underscores the psychological power of making one's intentions tangible and visible. Sellers create pins that showcase their products in attractive settings.