Army Body Fat Chart

The history, typology, and philosophy of the chart reveal a profound narrative about our evolving quest to see the unseen and make sense of an increasingly complicated world. The interface of a streaming service like Netflix is a sophisticated online catalog. A professional is often tasked with creating a visual identity system that can be applied consistently across hundreds of different touchpoints, from a website to a business card to a social media campaign to the packaging of a product. In our digital age, the physical act of putting pen to paper has become less common, yet it engages our brains in a profoundly different and more robust way than typing. "—and the algorithm decides which of these modules to show you, in what order, and with what specific content. The Tufte-an philosophy of stripping everything down to its bare essentials is incredibly powerful, but it can sometimes feel like it strips the humanity out of the data as well.