American Airlines 777 Seating Chart

For a chair design, for instance: What if we *substitute* the wood with recycled plastic? What if we *combine* it with a bookshelf? How can we *adapt* the design of a bird's nest to its structure? Can we *modify* the scale to make it a giant's chair or a doll's chair? What if we *put it to another use* as a plant stand? What if we *eliminate* the backrest? What if we *reverse* it and hang it from the ceiling? Most of the results will be absurd, but the process forces you to break out of your conventional thinking patterns and can sometimes lead to a genuinely innovative breakthrough. It was hidden in the architecture, in the server rooms, in the lines of code. The act of crocheting for others adds a layer of meaning to the craft, turning a solitary activity into one that brings people together for a common good. The fundamental grammar of charts, I learned, is the concept of visual encoding. The chart is a brilliant hack. If you make a mistake, you can simply print another copy.