Act Score Percentile Chart

The cost of the advertising campaign, the photographers, the models, and, recursively, the cost of designing, printing, and distributing the very catalog in which the product appears, are all folded into that final price. It is, in effect, a perfect, infinitely large, and instantly accessible chart. It's the difference between building a beautiful bridge in the middle of a forest and building a sturdy, accessible bridge right where people actually need to cross a river. The satisfaction derived from checking a box, coloring a square, or placing a sticker on a progress chart is directly linked to the release of dopamine, a neurotransmitter associated with pleasure and motivation. Consumers were no longer just passive recipients of a company's marketing message; they were active participants, co-creating the reputation of a product. These simple functions, now utterly commonplace, were revolutionary.